● Generation Rural

Creating pathways for young people to stay, learn and lead in rural places

Generation Rural is a long-term project exploring how young people can build meaningful lives, work and leadership in rural places.

Across Somerset and Dorset, we kept hearing the same concern, young people were leaving, local organisations were overstretched, and many grassroots projects had no clear succession.

At the same time, young people who wanted to work in food, land, environment or community often couldn’t find paid roles or pathways to stay.

Generation Rural brings these challenges together, creating shared roles, partnerships and opportunities that help young people stay, contribute and lead change in their own places.

● The Starting Point

Across our rural community, we noticed the same pattern emerging

Local organisations were doing important work, but often with limited capacity and ageing teams. Many relied heavily on volunteers, with few paid roles for the next generation to step into.

At the same time, young people who cared about food, land, climate and community struggled to find ways to build a future locally.

Without pathways for young people to stay, communities risk losing skills, knowledge and energy, making long-term change harder to sustain.

We began asking a simple question:

How can rural places keep and support the young people who want to care for them?

Project Partners